CREATE CAMPAIGN ON PRODUCT LAUNCHING

Today I will discuss about the Product Launching campaign in the Social Media like Facebook, twitter, google+, Youtube etc.

Usually when we work in an organized and active way toward a particular goal, typically a political or social one is called Campaign. But we may take this initiative in our sales or marketing purpose. Social Media is a platform to marketing any products or service.

We can organize this campaign in the social media by messaging, images, upload new articles, email sending etc. A campaign is a just a great organizational tool which we may use to make the publicity of products or services.

On the other hand A Product Launch is a marketing strategy consisting of a carefully planned and scheduled sequence of events with the goal to make a big happening out of the release and, of course, make as much sales as possible in a short time span. To achieve this the launch is scheduled to a specific date and time.( by google)

In my past experience I have observed that the clients’ want to launch their product in the social media in order to send messages to the mass users. Please remember marketing is a continuous process and the search should be match with our NICHE. So, we should maintain or follow some strategies while Launching a Product using Social Media. Such as:

1. Start the Product Launch Campaign with Colorful banners, images to attract the visitors, audiences.
2. Make clients’ understand that Social Media Marketing is a supported marketing strategy not main.
3. We should build relationship with the users on a particular brand.
4. Use social media to host contests that foster loyalty and reward brand advocates.
5. Request the users to visit the blog of the same product enrich with images, photos and events.
6. Use a Hash tag to create, interact and track the conversation on Social Media.
7. We may use videos to describe our products in the Social Media.
8. The product launch should be educational as well as enjoyable.
9. Use “Coming Soon” Messages Across Your Best Channels.
10.  Give regular updates with new posts, articles, events and images etc.

 There are perpetual Product Launch strategies that can help you catch the force of online networking. Doing as such will help extend the range and potential accomplishment for your Product Launch. Obviously, abstain from utilizing web-based social networking as the main instrument to advance your new product but Promoting though email, online giveaways, crowd funding, and influencers are some more extraordinary strategies. Please don’t forget to leave me a comments after reading this article, thank you.